{"name":"fertilyfe","short_name":"fertilyfe","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"<p><b>Welcome to fertilyfe.</b> We are a clinically informed media platform and coping community dedicated to the interconnectivity of grief and fertility.</p>\n<p><b>Our Mission:</b> To educate and empower Aspiring Parents (APs) to bring their dreams to <b>lYfe</b> through intentional coping and informed decision-making.</p>\n<p><b>Our Story:</b> Based on seven years of IVF and surrogacy, we share a proactive curation of healthy coping strategies. Following a \"futile\" diagnosis, prolonged IVF, and the sudden passing of Rachel’s Dad, Alan \"Al\" Gerber, we were forced to navigate cumulative grief without a roadmap.</p>\n<p>These concurrent, transformational experiences revealed a critical void in <b>patient advocacy.</b></p>\n<p><b>Our Philosophy:</b></p>\n<ul>\n<li>\n<p><b>We are done with the word \"journey.\"</b> Fertility is a significant life event.</p>\n</li>\n<li>\n<p><b>The \"Y\" is intentional.</b> It represents our \"Why\"—to help you become the CEO of your own experience.</p>\n</li>\n<li>\n<p><b>It’s YOUR life.</b> The tree of life is yours to nurture and create.</p>\n</li>\n</ul>\n<p><b>The Mantras:</b> Inspired by Al's wisdom, we operate on two core beliefs that carried us through: \"If you want to be a parent, you’ll be a parent\" and \"Make It A Great Day.\"</p>\n<p>We encourage anyone trying to conceive to stay open to your options, accept your path, and embrace the flow of life.</p>\n<p></p>\n<p><span>CONNECT WITH US: </span></p>\n<p><strong>Website: </strong><a href=\"https://www.fertilyfe.com\">https://www.fertilyfe.com </a></p>\n<p><strong>LinkedIn:</strong> <a href=\"https://www.linkedin.com/company/fertilyfe/\">https://www.linkedin.com/company/fertilyfe/ </a></p>\n<p><strong>Instagram: </strong><a href=\"https://www.instagram.com/fertilyfe/\">https://www.instagram.com/fertilyfe/ </a></p>\n<p><strong>TikTok:</strong> https://www.tiktok.com/@fertilyfe?_r=1&amp;_t=ZT-926hUQW6Rfa</p>","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/21402810/Spotify_300x300.jpg","sizes":"300x300","type":"image/png"}]}